![]() ![]() How do relatively new users get people to view and like their videos, and follow their account, if they aren’t already popular? ![]() Those algorithms give enormous weight to IG accounts that already have huge followings - and that creates a troubling catch-22: Instagram has to make difficult decisions about which content to display widely, and they use computerized algorithms to do it. Reaching a large number of those users isn’t easy, though. ![]() The platform has nearly 2.5 billion active users (that’s billion, with a “b”) every month. And for most businesses and would-be influencers and celebrities, Instagram is a crucial place to be. ![]()
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